To demostrate the long-lasting whiteness of the Tide detergent, we created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.
Advertising agency: Leo Burnett Frankfurt
Advertiser: Procter & Gamble, Tankut Turnaoglu, Marketing Director Laundry CEE
Creative director: Andreas Stalder, Ulf Henniger von Wallersbrunn
Art Director: Daniela Ewald
Copywriter: Volker Mueller
Photographer/Illustrator: Ramona Heinze
Other: A. Pauli (ECD), K. Nausch (AECD), D. Bowen, U. Barth, T. Zeh, B. Mau, C. Meyer, C. Richter
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