marți, 11 august 2009

Pimple climbing



Client: Clearex
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Creatives: Gideon Amichay (Chief Creative Officer)
Tzur Golan (Executive Creative Director)
Yariv Twig (Creative Director)
Meron Sasson (Copywriter)
sharon refael (Art Director)
Country: Israel
Other Credits: Account Director: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Producer: Hagai Ramati
Photographer: Menachem Reiss

The kids who could fly



Client: Random House
Agency: Colenso BBDO, Auckland
Creatives: Krystal Houghton (Account manager)
rebecca Johnson-Pond (Designer)
Simon Redwood (Designer)
Kevin Hyde (Photographer)
Kevin Hyde (Retoucher)
Antonia Baker (Account manager)
nick worthington (Executive Creative Director)
rebecca Johnson-Pond (Art Director)
Kimberley Ragan (Copywriter)
Gabrielle Buckle (Producer)
Country: New Zealand

Genial



Client: Frito Lay
Agency: Juniper Park, Toronto
Creatives: Alan Madill (Executive Creative Director)
Terry Drummond, (Executive Creative Director)
Barry Quin (Executive Creative Director)
Andy Linardatos (Copywriter)
Hylton Mann (Art Director)
Debbie Ingham (Producer)
Country: Canada

Beginning July 27 and continuing for three weeks, passersby in Chicago's Jackson Tunnel will be greeted with an out-of-home message, "Our potatoes are grown closer than you may think," along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay's potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay's potato chips. The "Lay’s Local"360 marketing campaign was created by Lay's U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.
Agency: Juniper Park, Toronto.

Prezervativul Cupid, dragoste fara cheltuieli



Client: Cupid Condoms
Agency: Ambience Publicis, Mumbai
Creatives: Ashish Khazanchi (Executive Creative Director)
Prasanna Sankhe (Executive Creative Director)
Shantanu Suman (Art Director)
Nikhil Panjwani (Copywriter)
Country: India

vineri, 7 august 2009

Taranul filosof si omul mic

Un om mic la stat, dar si la sfat, se plimba, cu capul in pamant de suparare, pe strazile Craiovei. Ar fi pus toate necazurile pe seama ghinionului, asa cum face orice om lipsit de educatie, care cauta sa gasesca scuze si vinovati cat mai departe de adevar. Nu a vrut Dumnezeu, sau, Dracu ne-a luat mintile, ne-am inecat ca tiganul la mal, am avut ghinion. Raspunsul in astfel de situatii trebuie sa vina de undeva de sus, de la Dumnezeu. Astepta un semn, o minune. In momentul acela a ridicat capul din pamant si a vazut un taran grabit, cu ochii negrii, cararea intr-o parte si parul aranjat cu ulei. Unde te duci, l-a intrebat omul mic pe taranul gatit de oras? Departe, ma duc departe, raspunse acesta cu o voce grava, specifica oamenilor simpli care vor sa dea greutate si mister unor activitati banale. Insa omul mic a interpretat aceaste cuvinte ca pe un mesaj, un semn ce-l asteptase de atata timp. Cum te numesti? Mogosanu, raspunse taranul. Eu sunt Mititelul, iar tu vei fi noul antrenor al Universitatii Craiova.
PS: Finalul este previzibil. Universitatea Craiova e in drum spre Liga a-II-a. Mititelul a vrut sa ajunga departe si se pare ca va ajunge, insa departe de performanta.