Advertising With A Conscience

Part of the 2008 Seminar Programme will be an exploration of probably the most talked-about trend in global brand communication: consumers’ increased social and environmental consciousness, the focus of these four highly anticipated seminars:

G2
Sustainability And The Shopper
Tuesday 17 June PM
Sustainability is at the forefront of the collective consciousness today. But does it really matter to the shopper? What affects buyer-behaviour and what are the implications for marketers and retailers?
http://list.canneslions.com/t/53963/723826/836/0/

Getty Images
Advertising Activism! New Secrets For Going Beyond Propaganda
Thursday 19 June AM
Whether overturning governments or selling soap, the techniques of persuasion are similar. New media, moralities and methods have created new challenges and opportunities for bringing about change.
http://list.canneslions.com/t/53963/723826/837/0/

Clownfish
Avoiding Greenwash - How To Align Your Communications With Sustainable Principles And Practice
Tuesday 17 June AM
A controversial exploration of the concept of 'greenwashing', this seminar discusses the relevance of making green claims and looks at ways of embedding true sustainability throughout a business model.
http://list.canneslions.com/t/53963/723826/838/0/

Isobar
Brand Management 3.0: Building Brands In The New Digital World
Tuesday 17 June AM
How are globalisation, digital technologies, consumer activism and sustainability challenging the behaviour of agencies and brands?
http://list.canneslions.com/t/53963/723826/839/0/