Released: June 2008
Avertiser: ANIMAL ANTI-CRUELTY
Agency: LOWE BULL
Country: South Africa
Category: Public awareness messages
Tags: Creative outdoor
Credits:
The normally unused space on the back of billboards was used as a cost-saving device to encourage people to adopt a pet.
Advertiser: Animal Anti-Cruelty League
Agency: Lowe Bull Johannesburg
Creative Catalyst: Lucinda Semple
Executive Creative Director: Rui Alves
Creative Director: Gareth Lessing
Copywriter, Art Director: Miguel Nunes, Andre Vrdoljak
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